Joel E Carlson

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    #jmu612 - Customer input on company image

    The March #jmu612 event marked the 1yr anniversary of the marketing/PR/technology/social media group.  The topic for this event was dealing with customer input on company image, and the focus was on Caribou Coffee. 

    2 representatives from Colle+McVoy spoke, Eric Husband and Stacy Janicki.  They shared the process of how Caribou Coffee grew in it's use of social media and also the process of re-branding or changing it's public image. The elements that were kept and what was changed or tweaked.

    The audience was very engaged, as always, and many commented on the use of Aster Cafe as the event location.  Good work by both Erica and Maikel!

    (download)
    Click here to download:
    jmu612_-_Customer_input_on_com.zip (2.52 MB)

    • 3 March 2011
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  • Joel Carlson's Space

    I am the HOST of JEC Twitterviews. Blogger. A Social Media student & teacher. Loves Apple products, design, food, photography, Sharpie & travel. Minoring in Geek.

  • About Joel Carlson

    I am the HOST of JEC Twitterviews. Blogger. A Social Media student & teacher. Loves Apple products, design, food, photography, Sharpie & travel. Minoring in Geek.

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